SOBE SQUAMATA’s very first ‘THIS IS HOW WE ROLL” was a night worth remembering. With things covered in the tasty drink department, a happy and hydrated crowd was treated to sets by Abe Vigoda, super secret undercover guest band Unavoidable Prostration as well as the tireless dublab soundsytsem DJs. Visuals were provided by Videothing.

This night was also the first celebration in the L.A. Record 100 Festival Kick Off party marked the beginning of unprecedented month-long celebration in honor of the magazine’s hundredth issue, with all proceeds devoted to CalArt’s nonprofit Community Arts Partnership program. The event was sponsored by SOBE, their new SQUAMATA drinks kept the crowd hydrated and happy throughout the night.

All Photos by Jeaneen Lund.